Urban Decay - Alice in Wonderland Launch Event

On Thursday, I was lucky enough to attend a launch event for the new Alice in Wonderland collection at Urban Decay. It was a lovely experience and I wanted to share it with you!

So, the event took place in House Of Fraser at the Urban Decay counter. White wooden chairs were lined up, facing a chair and desk decorated in materials, resembling a garden. Teacups filled with lipsticks, joined plastic cocktail glasses, filled with orange infused water and bowls of chocolate and biscuits, dotted the table.


The UD employees, all dressed up as Alice characters, introduced themselves before offering cake and drinks to the attendees. A description of the palette was given with reference to characters before the make-up masterclass began. A simple day look was created to begin with and was then compared to a smoky night look. The artist used several UD products, aswell as the new collection.

After the masterclass was finished, everyone got the chance to buy the new products. Unfortunately the lipsticks sold out within 15 minutes (before the event even started) but I was lucky enough to get my hands on two. I will post more about these, next time. Everyone managed to get a palette though which was great and a goody bag was given with any purchase from the new collection. This included samples of UD's cult classics.